"over the past decade or so, the number of thirteen-year-olds who read for fun “almost every day” has fallen from twenty-seven percent to fourteen percent."
Reading words is a late arrival on the human evolutionary timeline. Most humans default to gathering information through auditory channels (hence audiobooks and podcasts selling in much greater numbers than "print") and viewing images. Put those together, you get the monster engagement on Youtube. So readers will be readers, but most humans won't. Can't push against the river.
Well written, Jim
"over the past decade or so, the number of thirteen-year-olds who read for fun “almost every day” has fallen from twenty-seven percent to fourteen percent."
Reading words is a late arrival on the human evolutionary timeline. Most humans default to gathering information through auditory channels (hence audiobooks and podcasts selling in much greater numbers than "print") and viewing images. Put those together, you get the monster engagement on Youtube. So readers will be readers, but most humans won't. Can't push against the river.
Needed this today. Studio visits with ‘them’ the over glossy and under lettered. Sigh.
Need some titles though…
Can I send?